A good trick is to dig into your Google Analytics to see the top visited pages on your site. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.
Choose blog-friendly content management systems
You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? If you are putting
content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?
How are you supposed to do this?
SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. SEO isn’t an inherently
spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective.
Quality content takes time and money
Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Make sure that your website’s main menu only features the most important categories. According to SEO Consultant
, Gaz Hall: "Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms."
Google Panda, Penguin & Hummingbird: Everything You Need to Know
There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. The longer and more
specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways.