Experiment Frequently

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. While climbing the rankings on Google and the other major search engines, getting …

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Wait. Is it really that simple?

This requires a careful planned, structured approach that accurately represents your business and the services you provide. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as …

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High advertisement ratio can be mitigated by using comment spam

reate Unique, Relevant And Valuable Content For Your Website! Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. If you want to promote your website by purchasing sponsored links, always use the rel nofollow …

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How Internal Backlinks Boosts Your SEO

High authority links are great, but in my opinion, relevant links win the game every time. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. An effective link building strategy that simply makes a lot of sense is fixing broken …

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The headings for your homepage

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. When it comes to SEO, it’s all about following a correct strategy. SEO is the …

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How Google's Semantic Search Will Change SEO

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Did you …

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Be inspired by the David vs.Goliath battle

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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Sign Up for Press Request Alerts for SEO benefits

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to …

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Understanding the rationale behind backlinks indexing

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them A website’s quality, design, content, and usability are huge factors. The performance of a website …

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Check for 301 and 302 redirects

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Help potential customers make purchasing decisions

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other …

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Dominate your own little niche first

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. SEO and content marketing both bring important elements to the online marketing table, and you need them both to …

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Getting clicks on your title is just half of the equation

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Focus on producing content on your …

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Try, test, repeat

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Any way of getting more customers to be aware of your company is …

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Focus on ROI Instead of Keyword Rankings

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. The entire mentality of a search engine is to …

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Dissecting Your SEO Competitors

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the …

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Setting up an internal linking strategy

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. I am the …

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Check Google Trends to see Search Volume Over Time

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An …

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Pay attention to the content’s structure

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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How do I make sure results are guaranteed and long-term?

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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How do you make a Google friendly website?

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides …

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The most obvious backlink tactic

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Keyword usage on …

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Which principles should SEO copywriters never neglect?

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. An internal link connects one page of a website to …

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Link from authoritative posts to your product or service pages

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Don't over-optimize anchor text

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Since heading tags typically make text contained in them …

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