Pay particular attention to page rank when performing an audit

Head terms are broad and short, often revealing little about topic and intent. It mostly depends on Seo factor which is highly influenced by changing in search engines. Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Prior to …

more ...

Reasons why marketers love dynamic pages

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. The creation of relevant and competitive Keywords …

more ...

Can a techie truly understand conversion rates

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember …

more ...

Invest in blogs

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Google penalizes websites that are too slow to load as this result in a bad …

more ...

The best advice I've listened to about landing pages

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

more ...

Meaty meta descriptions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” To understand your website, Google must be able to read it. In order for this to be possible, you must make sure …

more ...

Backlinks – Another Important SEO Item

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable …

more ...

A really cool way of writing description tags

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Producing content for search engines is also content marketing, list building, and relationship marketing. Customized information will …

more ...

Link from the new post to a related post with a good CTA

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you …

more ...




Use Internal Links

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. When you’re spending good money on SEO, it’s …

more ...



What is the difference between content marketing and SEO?

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

more ...

Links are still the most important thing

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if …

more ...

Authority flows through the links on your website as well

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link …

more ...

Good Content + People Linking To It = High Rankings

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

more ...

Think hard about sharing

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Try and write blog content for external websites, which …

more ...

Relevance is the key issue for link building

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Optimization is the key to ensuring …

more ...


Gathering your social profile linking domains

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. For brands that can’t afford a full-service SEO agency, the …

more ...

On its own, content does nothing for your business

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy …

more ...

Design a link-earning strategy

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

more ...

Broken links are a waste of your crawl budget

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. If you're willing to vouch for links added by third parties …

more ...