Why sitemaps matter

For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like “where is the closest coffee shop?” and reap the benefits of effective local SEO. Content marketers …

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Wait. Are search queries really that simple?

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Make Sure Redirects Persist

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. A helpful solution …

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The truth about splogs

So, accordingly Seo technique should also be changed otherwise Seo will dead. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors. On page SEO refers to the optimization of a website’s on-page elements. This includes the …

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Questions to ask about duplication

Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You …

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Thinking about web portals makes everything OK

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

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Top trends in SERPs to watch

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region …

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The death of non reciprocal links

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the …

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Embed Video Content Into Text-Based Blog Posts

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over …

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Build a mobile-friendly site

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible I think …

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Use Engaging Language for Effective SEO

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Focus your …

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Competitor Link Analysis for SEO

Have An Effective, Personalize Outreach Template Optimizing your images gives your website an additional chance to be found via image search. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Don’t try and stuff …

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Google loves speed and so should you

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is …

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Focus on what you do best

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend …

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Adopt a responsive design

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Talk to your customers

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Research semantically related keywords

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help …

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Place Your Site’s Content Above The Fold

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. SEO is important for …

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Create an e-book or guide every few months

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Mobile SEO is a challenge for …

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Incorrect Language Declaration

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Keyword research lessons to get you started

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Optimization is important, but without metrics, you’ll never really know whether your …

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Get traffic, get conversions

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with …

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Research semantically related keywords

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. With so many options, many brands and marketers are left to ask: What are the best tactics …

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