Quality, Plus Visibility

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Come up with more niche or specific headlines

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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Landing page experience

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want …

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A Crackdown on Low Quality Links

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. For good link …

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The first indication should be reporting

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Link building always paves the way for effective relationship building. Whenever any local publication writes about …

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Rate of new link growth may signal freshness

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Backlinks are links from outside domains that point to pages on your domain; essentially …

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Build a mobile-friendly site

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible I think …

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The key here is to make sure SEO is worthwhile

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the …

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spend your money to support a cause close to your industry

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Importantly, Google is now looking for ways to …

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Use Engaging Language for Effective SEO

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Focus your …

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Competitor Link Analysis for SEO

Have An Effective, Personalize Outreach Template Optimizing your images gives your website an additional chance to be found via image search. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Don’t try and stuff …

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See what keywords you already rank for

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. What used to be a handful of on-page …

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Google loves speed and so should you

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is …

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The first indication should be analytics

Information Architecture allows people and search engines to better understand the content structure on a site. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not …

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Focus on what you do best

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend …

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Adopt a responsive design

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Review your website’s design

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative …

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Talk to your customers

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Research semantically related keywords

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help …

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Place Your Site’s Content Above The Fold

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. SEO is important for …

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Invest in longer posts

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Create an e-book or guide every few months

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Mobile SEO is a challenge for …

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Incorrect Language Declaration

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Keyword research lessons to get you started

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Optimization is important, but without metrics, you’ll never really know whether your …

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Get traffic, get conversions

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with …

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Research semantically related keywords

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. With so many options, many brands and marketers are left to ask: What are the best tactics …

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