People still ask me about html and its importance today

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone …

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How to diagnose doorway sites related issues

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Be careful not to focus too much on one single key phrase otherwise your site could grow …

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Regular Linkers

Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

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Stay Away From Established Markets

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your …

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Use Capital Letters To Highlight Keywords

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. There are many different ways …

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Easy to read and digest

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Is the content ranking well for other keywords?

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order …

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Understanding the rationale behind SERPs

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media …

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Which SEO activities have previously been attempted?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the …

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Is a Link Exchange the way to go?

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A blog is one of the easiest ways to create a …

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now and understand your audience

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense …

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Don’t forget to link from the top too

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you …

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How To Get Thousands of Visitors From Google

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Link building is often referred to as an integral part of any search engine optimisation …

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Are you using Shared web hosting?

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Web users want to see …

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Create an e-book or guide every three months

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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Build Authority online through outreach campaigns and Digital PR

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other …

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