Quality, Plus Visibility

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Come up with more niche or specific headlines

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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Landing page experience

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want …

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A Crackdown on Low Quality Links

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. For good link …

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The first indication should be reporting

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Link building always paves the way for effective relationship building. Whenever any local publication writes about …

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Rate of new link growth may signal freshness

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Backlinks are links from outside domains that point to pages on your domain; essentially …

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The key here is to make sure SEO is worthwhile

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the …

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spend your money to support a cause close to your industry

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Importantly, Google is now looking for ways to …

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See what keywords you already rank for

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. What used to be a handful of on-page …

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The first indication should be analytics

Information Architecture allows people and search engines to better understand the content structure on a site. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not …

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Review your website’s design

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative …

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Invest in longer posts

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Web page optimization best practices

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among …

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Discover the connection between content and user experience

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Certain words present …

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