Can URLs really make a difference?

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But …

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Start simple, but don't forget webmaster tools

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. If you imagine that building an optimized site is like cooking a meal, then keywords are the …

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Lessons I learned about inbound links

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. It’s …

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Most Common On-Site SEO Mistakes

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

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What keywords your visitors will use to find you?

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. When you’re browsing the …

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Decide if you're dealing with a search engine penalty

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Every SEO strategy focusing …

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Get Product Reviews from your biggest fans

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. There is …

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Get People Talking About Your Brand

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Creating a plan of works for improving your …

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Create deep internal links through pages and blog posts

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Keywords should be relevant. This means your site should be a satisfactory destination for users. Links don't matter that much for ranking in the Featured Snippet when you already rank on …

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Domain Age Is More Important For Backlinks

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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Why Does SEO Take So Long To… What?

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website …

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Your content strategy could use a facelift

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google’s robots, or “spiders,” crawl the Internet …

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Do you have lots of External Media

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Apart from knowing which search terms people use, you need to …

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Check your website’s loading speed

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Longtail terms

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Seed keywords are …

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Previous SEO Work

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When approaching other webmasters to link to your site …

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SEO keyword research best practice

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them …

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A few tips how to create engaging conten

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Make basic duplicate listing detection

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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SEO + design = greatness

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of …

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Don’t Stuff Your Content with Keywords

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Really good SEO is a process and it requires a detailed and …

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Understanding the rationale behind inbound links

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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