Analyse your existing citations

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. This may surprise you, but users narrow down 35–45% of their searches to sites based …

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Make sure you know exactly what you're doing with web crawlers

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In …

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Closed groups and group invites

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Links still matter. We should just think of them differently. Consider whether the links you attract …

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Understanding Your Audience and Finding Your Niche

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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SEO competitor link profile analysis best practice

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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Google Ranking Factors

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. You have pages and posts on your website, so make the most of them. Internal …

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Have a Site Map and Text-only Navigation

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Opening paragraphs shouldn’t …

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Get inside the heads of your customers

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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It’s time to revolutionize our approach to web analytics

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Find the Right Keyword to Content Ratio

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Missing title tags are problematic

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5 …

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Advanced off-page SEO principles

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read …

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Real Websites take time to index

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The …

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Content distribution best practices

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Use Alt Tags Intelligently To Optimize Images

If you are focused on a local market, it is also important to get connected with local businesses and organizations. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this …

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Use Optimized Robots.txt

Google may penalize specific tactics, but they will never penalize quality. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Over the years, SEOs have become really good at understanding keyword intent and segmenting …

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Use quotes to locate a specific phrase

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. If you are writing a blog for a brand-new …

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A service that does what you're looking for

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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Create an e-book or guide every three months

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Drop Keyword in First 100 Words

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging …

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Interview experts within or outside of your company

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it …

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Domain authority (DA) is NOT the ultimate metric

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Target Specific, Longtail Keywords

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. You should always Google …

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