Use keywords wisely

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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How can cross linking help your website visitors?

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Just as Google has always been focused on providing its users with the best …

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Toxic links and their cure

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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Do you run A/B testing on a regular basis?

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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What is the single best piece of SEO advice?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Every SERP is …

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Implement responsive design

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). It …

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How Should You Use Search Activity Data?

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title …

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Mapping Your Products and Services

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which …

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Making Sense of All This Keyword Data

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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Do Homework on Your Mobile Device Keywords

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow …

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