Is this the end of blogs as we know it?

So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). The crux of evergreen content is that …

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Search Data as Economic Indicator

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Update your keyword stuffing on a regular basis

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Every SEO program should be unique; each …

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Why have sitemaps been so popular?

With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve …

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The death of link building

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and …

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Canvas your competitors

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Do Your (Keyword) Research

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Technology Choices

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Putting it All Together

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Be aware of long-tail keywords, which are usually three to four words in length. The longer the …

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Don't scrape content from other websites

Development of a prioritized list of targeted search terms related to your customer base and market segment. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Modern link-building …

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Outbound links

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Parallax design is a …

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Navigation affects conversions

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Ensure your website looks the part and that it’s easy to use

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Creating content that consistently drives traffic …

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SEO content curation best practice

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Track organic traffic and your website inbound links

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far …

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Low Word Count

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Make sure you have a responsive design

How do you work out the price of SEO packages? Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the …

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