Bucket brigades based on anchor text

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Search Engine Optimization is all about making your website more visible to …

more ...

Make Your Social Media Profiles Outstanding and Easy to Find

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

more ...

Some websites are not as good as they seem to be

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting …

more ...

Get to grips with competitor link profile analysis

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. It is better to have your links spread out amongst …

more ...

Not all negative SEO attacks are readily noticeable

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared …

more ...

Poor Migration

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. In theory …

more ...

Be inspired by the David vs.Goliath battle

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any …

more ...

Keeping Readers on the Page

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

more ...

What is duplicate content?

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Don't make the mistake …

more ...

Set up Daily Email Alerts to help galvanise your SEO

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

more ...

It’s easier when you look at an example

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on …

more ...

Authorship may be the future of search

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Domain authority is more insightful than PageRank because it’s measured on …

more ...

Have a Site Map and Text-only Navigation

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

more ...

Make that list bigger!

Your Title Tags are far-and-away the most important places to put your keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. I think that ranking number one these days, is more about market share …

more ...

Don’t forget to 301 redirect your old URLs

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Competitor analysis is a lot easier when you have the right tools. On page optimization is very essential to gain visibility in the search results as without optimizing your …

more ...

Better content title and descriptions

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means …

more ...

Google is looking at more than keyword usage

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Check the readability score of your content with the Flesch reading ease test, and aim to …

more ...

Never go by keyword density ratios

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check …

more ...

Don’t guess your site speed problems; diagnose

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

more ...

Audit Your Site To Improve It’s Performance

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Google has always encouraged webmasters to make their primary focus …

more ...

More about the pros and cons of link diversification

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Google and …

more ...

Choose blog-friendly content management systems

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

more ...

Backlinks are still the most powerful tools in your kitbag

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

more ...

Remove anything that slows down your website

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. A backlink …

more ...

Don’t forget local search

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

more ...