Don't over-optimize anchor text

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Since heading tags typically make text contained in them …

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All Attention is Good Attention

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google …

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Get a Column on an Industry Publication

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. It is …

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Look for scraped content on your site

Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind …

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