Quality over quantity when it comes to keyword density

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. Research your competitors – now you’ve got your list, look closely at their websites, specifically the …

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Make link bait the main focus of your marketing tactics

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. There is a massive amount of …

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Layout, formatting and web portals combine to make great SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google allows webmasters to geographically target certain websites or sections of your website to certain locations …

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Latest developments in analytics

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google counts thousands of PhDs as employees. And while its algorithm over the years has been …

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Combine responsive design and anchor text for Supercharged SEO

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to …

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Use keywords wisely

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Do not remove old content or archived news stories

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Start as you mean to go on: titles are …

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Optimize for Yahoo, Bing, and Others

The main text content on the page must be unique to avoid Google’s page quality algorithms. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google places …

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Identify backlink opportunities

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A marketer who dives deep on this topic can find dozens of …

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Backlink Ranking Factors

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to …

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The best way to escape Google’s Penguin penalty

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The reason you want natural, helpful, informative …

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Understanding the rationale behind competitor analysis

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Setup Google Analytics and Google Webmaster Tools

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Make your content scannable with keyword-rich headings and helpful visuals

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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How to search engine optimize your website

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites …

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Be ahead of the game in SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The old saying that “life is a journey, not a destination” can also be applied to …

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Trends That Will Shape Your Marketing Efforts

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Before designing a website, or even if your site is already designed, you should analyze the …

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What is the number of domains that link to your target page?

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Does Blog commenting play a vital role in SEO?

Finding authoritative sites that’ll link back to your pages can be difficult. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance …

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Use Engaging Images & Videos

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other …

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Universal Search/Blended Search

The structure of your URL can affect both your page’s ranking, but also the user experience. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page …

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Identify and Track Your Best Prospects

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. With your core keywords grouped into buckets based on exact local monthly search volume, you will most …

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