The most time consuming aspect is writing content

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Low-quality links can lead to a …

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Auditing an Existing Site to Identify SEO Problems

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The day may come when links are less important to rankings, but …

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Link building – the definitive guide

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google …

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Technical issues affecting SEO have always existed

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. In today’s SEO world, search engines often evaluate content …

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Make sure your byline name matches your Google+ name

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand …

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Does your site have little or duplicate (plagiarized) content?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Produce quality, SEO-friendly content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. The strategies used to …

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Competitor Analysis and Opportunity Identification

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. If your website or webpage suddenly or gradually changes focus over time (say …

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What Is Semantic Search?

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Just by increasing your search …

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We want to come at this from all angles

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts …

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Do not hesitate to expand your niche area

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. When it comes to SEO, it’s all about following a correct strategy. SEO is …

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Reach out to influencers known for your topic

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much …

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The most time consuming aspect is writing content

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose …

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Invest in a third-party monitoring service

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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