Think like a human not a robot when it comes to content

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Once you have built a great …

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Random musings on page rank

Being at the top of your game really pays in SEO marketing. The internet gets the most angry when it feels lied to. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as …

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Tell me more about bread crumbs

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Create a list …

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A focus on keyword density to benefit search engine placement

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. A short click, on the other hand, is when a user clicks on …

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Are search volumes affected by ROI

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

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Succeeding in SEO means paying attention to meta tags

That information alone will tell you a lot about what you need to do for your site. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? Vertical search is …

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Creativity always takes courage

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Page descriptions are …

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Are search volumes affected by local search

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR …

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It’s time to revolutionize our approach to SEO

Your Title Tags are far-and-away the most important places to put your keywords. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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How Google's +1 Button Affects SEO

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. The quality of the …

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Invest in longer posts

A tool that is useful for keeping track of your character count is Nightbird. Remember; never, ever, ever write your own reviews. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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Optimize for Yahoo, Bing, and Others

The main text content on the page must be unique to avoid Google’s page quality algorithms. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google places …

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Identify backlink opportunities

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A marketer who dives deep on this topic can find dozens of …

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Backlink Ranking Factors

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to …

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The best way to escape Google’s Penguin penalty

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The reason you want natural, helpful, informative …

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Understanding the rationale behind competitor analysis

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Setup Google Analytics and Google Webmaster Tools

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Make your content scannable with keyword-rich headings and helpful visuals

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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How to search engine optimize your website

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites …

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Be ahead of the game in SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The old saying that “life is a journey, not a destination” can also be applied to …

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Trends That Will Shape Your Marketing Efforts

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Before designing a website, or even if your site is already designed, you should analyze the …

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What is the number of domains that link to your target page?

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Does Blog commenting play a vital role in SEO?

Finding authoritative sites that’ll link back to your pages can be difficult. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance …

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Use Engaging Images & Videos

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other …

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Universal Search/Blended Search

The structure of your URL can affect both your page’s ranking, but also the user experience. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page …

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Identify and Track Your Best Prospects

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. With your core keywords grouped into buckets based on exact local monthly search volume, you will most …

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