Invest in longer posts

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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The most obvious backlink tactic

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Keyword usage on …

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Relevance is the key issue for link building

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Optimization is the key to ensuring …

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What is the single best piece of SEO advice?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Every SERP is …

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SEO keyword research best practice

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them …

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Don’t forget to link from the top too

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you …

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Interview experts within or outside of your company

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it …

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What is the number of domains that link to your target page?

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Never go by keyword density ratios

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check …

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Which principles should SEO copywriters never neglect?

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. An internal link connects one page of a website to …

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Implement responsive design

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). It …

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Domain authority (DA) is NOT the ultimate metric

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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SEO content curation best practice

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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How Should You Use Search Activity Data?

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title …

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Create an e-book or guide every few months

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Mobile SEO is a challenge for …

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Mapping Your Products and Services

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which …

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A few tips how to create engaging conten

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Link from authoritative posts to your product or service pages

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Make basic duplicate listing detection

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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Does Blog commenting play a vital role in SEO?

Finding authoritative sites that’ll link back to your pages can be difficult. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance …

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SEO + design = greatness

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of …

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Don't over-optimize anchor text

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Since heading tags typically make text contained in them …

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Don’t guess your site speed problems; diagnose

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Track organic traffic and your website inbound links

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far …

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Use Engaging Images & Videos

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other …

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Incorrect Language Declaration

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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