Better content title and descriptions

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means …

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Authority flows through the links on your website as well

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link …

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Review your website’s design

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative …

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Competitor Analysis and Opportunity Identification

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. If your website or webpage suddenly or gradually changes focus over time (say …

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Setting up an internal linking strategy

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. I am the …

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Good Content + People Linking To It = High Rankings

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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What Is Semantic Search?

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Just by increasing your search …

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Think hard about sharing

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Try and write blog content for external websites, which …

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Ensure your website looks the part and that it’s easy to use

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Creating content that consistently drives traffic …

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How to search engine optimize your website

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites …

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Talk to your customers

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Is a Link Exchange the way to go?

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A blog is one of the easiest ways to create a …

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Do you run A/B testing on a regular basis?

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Be ahead of the game in SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The old saying that “life is a journey, not a destination” can also be applied to …

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Trends That Will Shape Your Marketing Efforts

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Before designing a website, or even if your site is already designed, you should analyze the …

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Google is looking at more than keyword usage

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Check the readability score of your content with the Flesch reading ease test, and aim to …

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Check Google Trends to see Search Volume Over Time

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An …

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Use quotes to locate a specific phrase

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. If you are writing a blog for a brand-new …

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A service that does what you're looking for

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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We want to come at this from all angles

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts …

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Create an e-book or guide every three months

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Pay attention to the content’s structure

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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now and understand your audience

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense …

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Research semantically related keywords

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help …

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How do I make sure results are guaranteed and long-term?

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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How do you make a Google friendly website?

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides …

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Drop Keyword in First 100 Words

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging …

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Place Your Site’s Content Above The Fold

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. SEO is important for …

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Do not hesitate to expand your niche area

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. When it comes to SEO, it’s all about following a correct strategy. SEO is …

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