Dominate your own little niche first

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. SEO and content marketing both bring important elements to the online marketing table, and you need them both to …

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Getting clicks on your title is just half of the equation

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Focus on producing content on your …

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Try, test, repeat

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Any way of getting more customers to be aware of your company is …

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Is the content ranking well for other keywords?

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order …

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Content distribution best practices

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Focus on ROI Instead of Keyword Rankings

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. The entire mentality of a search engine is to …

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Outbound links

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Parallax design is a …

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Use Alt Tags Intelligently To Optimize Images

If you are focused on a local market, it is also important to get connected with local businesses and organizations. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this …

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Google loves speed and so should you

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is …

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Previous SEO Work

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When approaching other webmasters to link to your site …

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Have a Site Map and Text-only Navigation

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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Setup Google Analytics and Google Webmaster Tools

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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The first indication should be analytics

Information Architecture allows people and search engines to better understand the content structure on a site. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not …

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Understanding the rationale behind SERPs

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media …

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Focus on what you do best

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend …

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Does your site have little or duplicate (plagiarized) content?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Make that list bigger!

Your Title Tags are far-and-away the most important places to put your keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. I think that ranking number one these days, is more about market share …

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Which SEO activities have previously been attempted?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the …

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Dissecting Your SEO Competitors

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the …

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Make your content scannable with keyword-rich headings and helpful visuals

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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Don’t forget to 301 redirect your old URLs

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Competitor analysis is a lot easier when you have the right tools. On page optimization is very essential to gain visibility in the search results as without optimizing your …

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Toxic links and their cure

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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Adopt a responsive design

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Navigation affects conversions

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Links are still the most important thing

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if …

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Use Optimized Robots.txt

Google may penalize specific tactics, but they will never penalize quality. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Over the years, SEOs have become really good at understanding keyword intent and segmenting …

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Produce quality, SEO-friendly content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. The strategies used to …

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