Create deep internal links through pages and blog posts

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Keywords should be relevant. This means your site should be a satisfactory destination for users. Links don't matter that much for ranking in the Featured Snippet when you already rank on …

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Identify backlink opportunities

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A marketer who dives deep on this topic can find dozens of …

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Have a Site Map and Text-only Navigation

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Opening paragraphs shouldn’t …

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Link building – the definitive guide

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google …

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How Google's Semantic Search Will Change SEO

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Did you …

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Rate of new link growth may signal freshness

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Backlinks are links from outside domains that point to pages on your domain; essentially …

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Get inside the heads of your customers

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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Not all negative SEO attacks are readily noticeable

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared …

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Technical issues affecting SEO have always existed

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. In today’s SEO world, search engines often evaluate content …

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Domain Age Is More Important For Backlinks

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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Use Capital Letters To Highlight Keywords

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. There are many different ways …

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Poor Migration

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. In theory …

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It’s time to revolutionize our approach to web analytics

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Find the Right Keyword to Content Ratio

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Easy to read and digest

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Be inspired by the David vs.Goliath battle

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any …

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Build a mobile-friendly site

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible I think …

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Be inspired by the David vs.Goliath battle

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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Why Does SEO Take So Long To… What?

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website …

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Backlink Ranking Factors

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to …

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Your content strategy could use a facelift

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google’s robots, or “spiders,” crawl the Internet …

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Sign Up for Press Request Alerts for SEO benefits

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to …

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How can cross linking help your website visitors?

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Just as Google has always been focused on providing its users with the best …

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Use Internal Links

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. When you’re spending good money on SEO, it’s …

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Do you have lots of External Media

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Apart from knowing which search terms people use, you need to …

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