Decide if you're dealing with a search engine penalty

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Every SEO strategy focusing …

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Backlinks – Another Important SEO Item

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable …

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A really cool way of writing description tags

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Producing content for search engines is also content marketing, list building, and relationship marketing. Customized information will …

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Some websites are not as good as they seem to be

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting …

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Get Product Reviews from your biggest fans

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. There is …

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Stay Away From Established Markets

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your …

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Quality, Plus Visibility

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Come up with more niche or specific headlines

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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Landing page experience

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want …

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The most time consuming aspect is writing content

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Low-quality links can lead to a …

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A Crackdown on Low Quality Links

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. For good link …

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Link from the new post to a related post with a good CTA

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you …

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Understanding Your Audience and Finding Your Niche

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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SEO competitor link profile analysis best practice

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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Optimize for Yahoo, Bing, and Others

The main text content on the page must be unique to avoid Google’s page quality algorithms. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google places …

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Auditing an Existing Site to Identify SEO Problems

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The day may come when links are less important to rankings, but …

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Technology Choices

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Get People Talking About Your Brand

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Creating a plan of works for improving your …

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Google Ranking Factors

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. You have pages and posts on your website, so make the most of them. Internal …

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The first indication should be reporting

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Link building always paves the way for effective relationship building. Whenever any local publication writes about …

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Use keywords wisely

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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Get to grips with competitor link profile analysis

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. It is better to have your links spread out amongst …

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The headings for your homepage

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. When it comes to SEO, it’s all about following a correct strategy. SEO is the …

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