The truth about static pages

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Ensure that unique content is provided to these …

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Write a keyword-rich introduction about authority sites

Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to …

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Start simple, but don't forget webmaster tools

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. If you imagine that building an optimized site is like cooking a meal, then keywords are the …

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It’s time to revolutionize our approach to SEO

Your Title Tags are far-and-away the most important places to put your keywords. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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How Google's +1 Button Affects SEO

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. The quality of the …

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Top trends in SERPs to watch

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region …

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Invest in longer posts

A tool that is useful for keeping track of your character count is Nightbird. Remember; never, ever, ever write your own reviews. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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The death of non reciprocal links

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the …

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Lessons I learned about inbound links

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. It’s …

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The death of link building

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and …

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How to diagnose doorway sites related issues

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Be careful not to focus too much on one single key phrase otherwise your site could grow …

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Make sure you know exactly what you're doing with web crawlers

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In …

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The best advice I've listened to about landing pages

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Make Your Social Media Profiles Outstanding and Easy to Find

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Canvas your competitors

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Closed groups and group invites

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Links still matter. We should just think of them differently. Consider whether the links you attract …

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Do Your (Keyword) Research

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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How Internal Backlinks Boosts Your SEO

High authority links are great, but in my opinion, relevant links win the game every time. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. An effective link building strategy that simply makes a lot of sense is fixing broken …

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Regular Linkers

Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

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Use keywords wisely

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Most Common On-Site SEO Mistakes

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

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Meaty meta descriptions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” To understand your website, Google must be able to read it. In order for this to be possible, you must make sure …

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Do not remove old content or archived news stories

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Start as you mean to go on: titles are …

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Track it!

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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What keywords your visitors will use to find you?

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. When you’re browsing the …

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Embed Video Content Into Text-Based Blog Posts

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over …

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