On its own, content does nothing for your business

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy …

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Web page optimization best practices

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among …

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Do Homework on Your Mobile Device Keywords

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow …

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Understanding the rationale behind inbound links

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Get a Column on an Industry Publication

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. It is …

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Discover the connection between content and user experience

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Certain words present …

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Design a link-earning strategy

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Broken links are a waste of your crawl budget

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. If you're willing to vouch for links added by third parties …

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Look for scraped content on your site

Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind …

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