Making Sense of All This Keyword Data

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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How To Get Thousands of Visitors From Google

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Link building is often referred to as an integral part of any search engine optimisation …

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Universal Search/Blended Search

The structure of your URL can affect both your page’s ranking, but also the user experience. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page …

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Keyword research lessons to get you started

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Optimization is important, but without metrics, you’ll never really know whether your …

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Audit Your Site To Improve It’s Performance

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Google has always encouraged webmasters to make their primary focus …

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Target Specific, Longtail Keywords

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. You should always Google …

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Are you using Shared web hosting?

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Web users want to see …

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Create an e-book or guide every three months

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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More about the pros and cons of link diversification

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Google and …

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Choose blog-friendly content management systems

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Get traffic, get conversions

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with …

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Identify and Track Your Best Prospects

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. With your core keywords grouped into buckets based on exact local monthly search volume, you will most …

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All Attention is Good Attention

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google …

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Don’t Stuff Your Content with Keywords

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Really good SEO is a process and it requires a detailed and …

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Research semantically related keywords

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. With so many options, many brands and marketers are left to ask: What are the best tactics …

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Backlinks are still the most powerful tools in your kitbag

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

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Reach out to influencers known for your topic

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much …

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The most time consuming aspect is writing content

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose …

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Gathering your social profile linking domains

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. For brands that can’t afford a full-service SEO agency, the …

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Remove anything that slows down your website

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. A backlink …

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Invest in a third-party monitoring service

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Low Word Count

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Build Authority online through outreach campaigns and Digital PR

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other …

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Make sure you have a responsive design

How do you work out the price of SEO packages? Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the …

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Don’t forget local search

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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