Do not hesitate to expand your niche area

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. When it comes to SEO, it’s all about following a correct strategy. SEO is …

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The most obvious backlink tactic

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Keyword usage on …

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Don’t forget to link from the top too

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you …

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Interview experts within or outside of your company

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it …

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Make basic duplicate listing detection

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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Don’t guess your site speed problems; diagnose

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Making Sense of All This Keyword Data

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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How To Get Thousands of Visitors From Google

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Link building is often referred to as an integral part of any search engine optimisation …

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Don’t Stuff Your Content with Keywords

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Really good SEO is a process and it requires a detailed and …

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Low Word Count

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Build Authority online through outreach campaigns and Digital PR

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other …

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Understanding the rationale behind inbound links

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Broken links are a waste of your crawl budget

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. If you're willing to vouch for links added by third parties …

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