Technology Choices

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The first indication should be reporting

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Link building always paves the way for effective relationship building. Whenever any local publication writes about …

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Create deep internal links through pages and blog posts

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Keywords should be relevant. This means your site should be a satisfactory destination for users. Links don't matter that much for ranking in the Featured Snippet when you already rank on …

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Link building – the definitive guide

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google …

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How Google's Semantic Search Will Change SEO

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Did you …

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Rate of new link growth may signal freshness

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Backlinks are links from outside domains that point to pages on your domain; essentially …

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Domain Age Is More Important For Backlinks

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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It’s time to revolutionize our approach to web analytics

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Be inspired by the David vs.Goliath battle

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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The key here is to make sure SEO is worthwhile

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the …

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Keeping Readers on the Page

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Make sure your byline name matches your Google+ name

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand …

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What is duplicate content?

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Don't make the mistake …

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Dominate your own little niche first

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. SEO and content marketing both bring important elements to the online marketing table, and you need them both to …

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Outbound links

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Parallax design is a …

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Google loves speed and so should you

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is …

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Have a Site Map and Text-only Navigation

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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The first indication should be analytics

Information Architecture allows people and search engines to better understand the content structure on a site. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not …

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Navigation affects conversions

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Links are still the most important thing

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if …

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Produce quality, SEO-friendly content

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. The strategies used to …

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Review your website’s design

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative …

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Setting up an internal linking strategy

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. I am the …

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What Is Semantic Search?

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Just by increasing your search …

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How to search engine optimize your website

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites …

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Do you run A/B testing on a regular basis?

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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