Update your keyword stuffing on a regular basis

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Every SEO program should be unique; each …

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People still ask me about html and its importance today

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone …

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Write about ROI

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on …

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Personalization counts: how do 301 redirects fit into this?

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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Google rewards backlinks that are more niche relative

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file …

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Are search volumes affected by local search

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR …

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Start simple, but don't forget webmaster tools

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. If you imagine that building an optimized site is like cooking a meal, then keywords are the …

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It’s time to revolutionize our approach to SEO

Your Title Tags are far-and-away the most important places to put your keywords. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google …

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Invest in longer posts

A tool that is useful for keeping track of your character count is Nightbird. Remember; never, ever, ever write your own reviews. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However …

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The death of link building

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and …

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How to diagnose doorway sites related issues

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Be careful not to focus too much on one single key phrase otherwise your site could grow …

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The best advice I've listened to about landing pages

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Do Your (Keyword) Research

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Regular Linkers

Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

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Some websites are not as good as they seem to be

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting …

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Technology Choices

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The first indication should be reporting

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Link building always paves the way for effective relationship building. Whenever any local publication writes about …

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Create deep internal links through pages and blog posts

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Keywords should be relevant. This means your site should be a satisfactory destination for users. Links don't matter that much for ranking in the Featured Snippet when you already rank on …

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Link building – the definitive guide

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google …

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How Google's Semantic Search Will Change SEO

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Did you …

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Rate of new link growth may signal freshness

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Backlinks are links from outside domains that point to pages on your domain; essentially …

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Domain Age Is More Important For Backlinks

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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It’s time to revolutionize our approach to web analytics

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Be inspired by the David vs.Goliath battle

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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The key here is to make sure SEO is worthwhile

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the …

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Keeping Readers on the Page

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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