What is the difference between content marketing and SEO?

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Competitor Link Analysis for SEO

Have An Effective, Personalize Outreach Template Optimizing your images gives your website an additional chance to be found via image search. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Don’t try and stuff …

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It’s easier when you look at an example

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on …

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Previous SEO Work

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When approaching other webmasters to link to your site …

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Understanding the rationale behind SERPs

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media …

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Make that list bigger!

Your Title Tags are far-and-away the most important places to put your keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. I think that ranking number one these days, is more about market share …

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Which SEO activities have previously been attempted?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the …

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Make your content scannable with keyword-rich headings and helpful visuals

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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Toxic links and their cure

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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A service that does what you're looking for

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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What is the number of domains that link to your target page?

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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SEO content curation best practice

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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How Should You Use Search Activity Data?

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title …

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Create an e-book or guide every few months

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Mobile SEO is a challenge for …

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Mapping Your Products and Services

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which …

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Create an e-book or guide every three months

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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More about the pros and cons of link diversification

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Google and …

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Identify and Track Your Best Prospects

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. With your core keywords grouped into buckets based on exact local monthly search volume, you will most …

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Research semantically related keywords

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. With so many options, many brands and marketers are left to ask: What are the best tactics …

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The most time consuming aspect is writing content

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose …

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Don’t forget local search

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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