Stay Away From Established Markets

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your …

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Landing page experience

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want …

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Have a Site Map and Text-only Navigation

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Opening paragraphs shouldn’t …

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Get inside the heads of your customers

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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Poor Migration

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. In theory …

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Find the Right Keyword to Content Ratio

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Your content strategy could use a facelift

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google’s robots, or “spiders,” crawl the Internet …

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How can cross linking help your website visitors?

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Just as Google has always been focused on providing its users with the best …

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Understanding the rationale behind backlinks indexing

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them A website’s quality, design, content, and usability are huge factors. The performance of a website …

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Putting it All Together

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Be aware of long-tail keywords, which are usually three to four words in length. The longer the …

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What is the difference between content marketing and SEO?

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Competitor Link Analysis for SEO

Have An Effective, Personalize Outreach Template Optimizing your images gives your website an additional chance to be found via image search. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Don’t try and stuff …

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It’s easier when you look at an example

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on …

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Previous SEO Work

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When approaching other webmasters to link to your site …

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Understanding the rationale behind SERPs

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media …

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Make that list bigger!

Your Title Tags are far-and-away the most important places to put your keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. I think that ranking number one these days, is more about market share …

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Which SEO activities have previously been attempted?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the …

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Make your content scannable with keyword-rich headings and helpful visuals

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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Toxic links and their cure

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Most businesses understand the importance of — and the general idea behind — search engine optimization, the …

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A service that does what you're looking for

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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What is the number of domains that link to your target page?

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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SEO content curation best practice

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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How Should You Use Search Activity Data?

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title …

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Create an e-book or guide every few months

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Mobile SEO is a challenge for …

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Mapping Your Products and Services

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which …

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