Succeeding in SEO means paying attention to meta tags

That information alone will tell you a lot about what you need to do for your site. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? Vertical search is …

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Analyse your existing citations

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. This may surprise you, but users narrow down 35–45% of their searches to sites based …

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Words and phrases that identify what people are searching for

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make …

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Layout, formatting and web portals combine to make great SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google allows webmasters to geographically target certain websites or sections of your website to certain locations …

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Thinking about web portals makes everything OK

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

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Closed groups and group invites

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Links still matter. We should just think of them differently. Consider whether the links you attract …

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Most Common On-Site SEO Mistakes

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

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A really cool way of writing description tags

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Producing content for search engines is also content marketing, list building, and relationship marketing. Customized information will …

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Stay Away From Established Markets

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your …

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Landing page experience

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want …

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Have a Site Map and Text-only Navigation

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Opening paragraphs shouldn’t …

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Get inside the heads of your customers

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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Technical issues affecting SEO have always existed

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. In today’s SEO world, search engines often evaluate content …

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Poor Migration

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. In theory …

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Find the Right Keyword to Content Ratio

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Your content strategy could use a facelift

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google’s robots, or “spiders,” crawl the Internet …

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How can cross linking help your website visitors?

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Just as Google has always been focused on providing its users with the best …

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Understanding the rationale behind backlinks indexing

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them A website’s quality, design, content, and usability are huge factors. The performance of a website …

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Putting it All Together

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Be aware of long-tail keywords, which are usually three to four words in length. The longer the …

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What is the difference between content marketing and SEO?

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Competitor Link Analysis for SEO

Have An Effective, Personalize Outreach Template Optimizing your images gives your website an additional chance to be found via image search. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Don’t try and stuff …

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It’s easier when you look at an example

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on …

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Previous SEO Work

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. When approaching other webmasters to link to your site …

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