Be inspired by the David vs.Goliath battle

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any …

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Build a mobile-friendly site

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible I think …

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Why Does SEO Take So Long To… What?

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website …

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Longtail terms

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Seed keywords are …

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Advanced off-page SEO principles

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read …

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Real Websites take time to index

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The …

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Setup Google Analytics and Google Webmaster Tools

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Authority flows through the links on your website as well

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link …

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Think hard about sharing

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Try and write blog content for external websites, which …

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Trends That Will Shape Your Marketing Efforts

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Before designing a website, or even if your site is already designed, you should analyze the …

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Place Your Site’s Content Above The Fold

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. SEO is important for …

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Implement responsive design

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). It …

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Link from authoritative posts to your product or service pages

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

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Does Blog commenting play a vital role in SEO?

Finding authoritative sites that’ll link back to your pages can be difficult. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance …

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Get traffic, get conversions

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with …

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Backlinks are still the most powerful tools in your kitbag

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

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Gathering your social profile linking domains

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. For brands that can’t afford a full-service SEO agency, the …

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