Both SEO and social media posts drive website traffic

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated …

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Is this the end of blogs as we know it?

So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). The crux of evergreen content is that …

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Search Data as Economic Indicator

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Find out what keywords are already bringing traffic to your website

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Deep linking from within mobile apps …

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Create an Engaging Web Presence by the use of reporting

Think of outreach as a brand awareness campaign for your most authoritative audience. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. Content and outbound communications are crucial for engaging humans and …

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Make link bait the main focus of your marketing tactics

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. There is a massive amount of …

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Why have sitemaps been so popular?

With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve …

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Invest in blogs

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Google penalizes websites that are too slow to load as this result in a bad …

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High advertisement ratio can be mitigated by using comment spam

reate Unique, Relevant And Valuable Content For Your Website! Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. If you want to promote your website by purchasing sponsored links, always use the rel nofollow …

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Can URLs really make a difference?

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But …

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Latest developments in analytics

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google counts thousands of PhDs as employees. And while its algorithm over the years has been …

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Creativity always takes courage

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Page descriptions are …

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The truth about static pages

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Ensure that unique content is provided to these …

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Write a keyword-rich introduction about authority sites

Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to …

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How Google's +1 Button Affects SEO

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. The quality of the …

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Top trends in SERPs to watch

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region …

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Make sure you know exactly what you're doing with web crawlers

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. In …

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Canvas your competitors

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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How Internal Backlinks Boosts Your SEO

High authority links are great, but in my opinion, relevant links win the game every time. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. An effective link building strategy that simply makes a lot of sense is fixing broken …

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Do not remove old content or archived news stories

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Start as you mean to go on: titles are …

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What keywords your visitors will use to find you?

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. When you’re browsing the …

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Embed Video Content Into Text-Based Blog Posts

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over …

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Quality, Plus Visibility

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your …

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Come up with more niche or specific headlines

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of …

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SEO competitor link profile analysis best practice

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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Optimize for Yahoo, Bing, and Others

The main text content on the page must be unique to avoid Google’s page quality algorithms. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google places …

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Get People Talking About Your Brand

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Creating a plan of works for improving your …

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The headings for your homepage

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. When it comes to SEO, it’s all about following a correct strategy. SEO is the …

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Use Capital Letters To Highlight Keywords

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. There are many different ways …

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