Authorship may be the future of search

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Domain authority is more insightful than PageRank because it’s measured on …

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Getting clicks on your title is just half of the equation

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Focus on producing content on your …

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Try, test, repeat

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Any way of getting more customers to be aware of your company is …

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Content distribution best practices

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Focus on what you do best

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend …

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Does your site have little or duplicate (plagiarized) content?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Dissecting Your SEO Competitors

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the …

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Don’t forget to 301 redirect your old URLs

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Competitor analysis is a lot easier when you have the right tools. On page optimization is very essential to gain visibility in the search results as without optimizing your …

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Adopt a responsive design

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Better content title and descriptions

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means …

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Competitor Analysis and Opportunity Identification

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. If your website or webpage suddenly or gradually changes focus over time (say …

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Ensure your website looks the part and that it’s easy to use

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Creating content that consistently drives traffic …

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Google is looking at more than keyword usage

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Check the readability score of your content with the Flesch reading ease test, and aim to …

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Create an e-book or guide every three months

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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Research semantically related keywords

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help …

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Invest in longer posts

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality …

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Relevance is the key issue for link building

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Optimization is the key to ensuring …

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Never go by keyword density ratios

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check …

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Which principles should SEO copywriters never neglect?

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. An internal link connects one page of a website to …

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A few tips how to create engaging conten

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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SEO + design = greatness

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of …

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Incorrect Language Declaration

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Audit Your Site To Improve It’s Performance

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Google has always encouraged webmasters to make their primary focus …

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Are you using Shared web hosting?

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Web users want to see …

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Choose blog-friendly content management systems

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Reach out to influencers known for your topic

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much …

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