Auditing an Existing Site to Identify SEO Problems

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The day may come when links are less important to rankings, but …

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Google Ranking Factors

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. You have pages and posts on your website, so make the most of them. Internal …

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Get to grips with competitor link profile analysis

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. It is better to have your links spread out amongst …

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Backlink Ranking Factors

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to …

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Use Internal Links

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. When you’re spending good money on SEO, it’s …

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Do you have lots of External Media

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Apart from knowing which search terms people use, you need to …

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Check for 301 and 302 redirects

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Check your website’s loading speed

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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spend your money to support a cause close to your industry

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Importantly, Google is now looking for ways to …

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Use Engaging Language for Effective SEO

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Focus your …

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Set up Daily Email Alerts to help galvanise your SEO

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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Don't scrape content from other websites

Development of a prioritized list of targeted search terms related to your customer base and market segment. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Modern link-building …

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See what keywords you already rank for

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. What used to be a handful of on-page …

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Authorship may be the future of search

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Domain authority is more insightful than PageRank because it’s measured on …

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Getting clicks on your title is just half of the equation

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Focus on producing content on your …

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Try, test, repeat

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Any way of getting more customers to be aware of your company is …

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Content distribution best practices

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Focus on what you do best

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend …

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Does your site have little or duplicate (plagiarized) content?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Dissecting Your SEO Competitors

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the …

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Don’t forget to 301 redirect your old URLs

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Competitor analysis is a lot easier when you have the right tools. On page optimization is very essential to gain visibility in the search results as without optimizing your …

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Adopt a responsive design

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Better content title and descriptions

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means …

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Competitor Analysis and Opportunity Identification

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. If your website or webpage suddenly or gradually changes focus over time (say …

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Ensure your website looks the part and that it’s easy to use

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Creating content that consistently drives traffic …

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Google is looking at more than keyword usage

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Check the readability score of your content with the Flesch reading ease test, and aim to …

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Create an e-book or guide every three months

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when …

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