Reasons why marketers love dynamic pages

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. The creation of relevant and competitive Keywords …

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Can a techie truly understand conversion rates

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember …

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Questions to ask about duplication

Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You …

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The death of non reciprocal links

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the …

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Lessons I learned about inbound links

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. It’s …

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Track it!

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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Backlinks – Another Important SEO Item

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable …

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Auditing an Existing Site to Identify SEO Problems

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The day may come when links are less important to rankings, but …

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Google Ranking Factors

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. You have pages and posts on your website, so make the most of them. Internal …

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Get to grips with competitor link profile analysis

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. It is better to have your links spread out amongst …

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Backlink Ranking Factors

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to …

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Use Internal Links

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. When you’re spending good money on SEO, it’s …

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Do you have lots of External Media

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Apart from knowing which search terms people use, you need to …

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Check for 301 and 302 redirects

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Check your website’s loading speed

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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spend your money to support a cause close to your industry

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Importantly, Google is now looking for ways to …

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Use Engaging Language for Effective SEO

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Focus your …

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Set up Daily Email Alerts to help galvanise your SEO

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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Don't scrape content from other websites

Development of a prioritized list of targeted search terms related to your customer base and market segment. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Modern link-building …

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See what keywords you already rank for

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. What used to be a handful of on-page …

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Authorship may be the future of search

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Domain authority is more insightful than PageRank because it’s measured on …

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Getting clicks on your title is just half of the equation

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Focus on producing content on your …

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Try, test, repeat

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Any way of getting more customers to be aware of your company is …

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