Understanding the rationale behind competitor analysis

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Missing title tags are problematic

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5 …

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Help potential customers make purchasing decisions

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other …

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Is the content ranking well for other keywords?

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order …

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Focus on ROI Instead of Keyword Rankings

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. The entire mentality of a search engine is to …

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Use Alt Tags Intelligently To Optimize Images

If you are focused on a local market, it is also important to get connected with local businesses and organizations. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this …

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Use Optimized Robots.txt

Google may penalize specific tactics, but they will never penalize quality. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Over the years, SEOs have become really good at understanding keyword intent and segmenting …

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Good Content + People Linking To It = High Rankings

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Talk to your customers

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Is a Link Exchange the way to go?

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A blog is one of the easiest ways to create a …

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Be ahead of the game in SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The old saying that “life is a journey, not a destination” can also be applied to …

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Check Google Trends to see Search Volume Over Time

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An …

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Pay attention to the content’s structure

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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now and understand your audience

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense …

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What is the single best piece of SEO advice?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Every SERP is …

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SEO keyword research best practice

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them …

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Domain authority (DA) is NOT the ultimate metric

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Don't over-optimize anchor text

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Since heading tags typically make text contained in them …

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Track organic traffic and your website inbound links

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far …

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Use Engaging Images & Videos

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other …

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Universal Search/Blended Search

The structure of your URL can affect both your page’s ranking, but also the user experience. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page …

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Keyword research lessons to get you started

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Optimization is important, but without metrics, you’ll never really know whether your …

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Target Specific, Longtail Keywords

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. You should always Google …

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All Attention is Good Attention

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google …

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Remove anything that slows down your website

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. A backlink …

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Invest in a third-party monitoring service

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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