Quality over quantity when it comes to keyword density

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. Research your competitors – now you’ve got your list, look closely at their websites, specifically the …

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Bucket brigades based on anchor text

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Search Engine Optimization is all about making your website more visible to …

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Experiment Frequently

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. While climbing the rankings on Google and the other major search engines, getting …

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Wait. Is it really that simple?

This requires a careful planned, structured approach that accurately represents your business and the services you provide. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as …

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To get fast rankings, you need keyword research

An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like …

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Combine responsive design and anchor text for Supercharged SEO

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to …

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Make Your Social Media Profiles Outstanding and Easy to Find

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Use keywords wisely

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

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Meaty meta descriptions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” To understand your website, Google must be able to read it. In order for this to be possible, you must make sure …

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Decide if you're dealing with a search engine penalty

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Every SEO strategy focusing …

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Get Product Reviews from your biggest fans

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. There is …

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The most time consuming aspect is writing content

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Low-quality links can lead to a …

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A Crackdown on Low Quality Links

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. For good link …

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Link from the new post to a related post with a good CTA

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you …

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Understanding Your Audience and Finding Your Niche

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Use keywords wisely

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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Identify backlink opportunities

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A marketer who dives deep on this topic can find dozens of …

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Not all negative SEO attacks are readily noticeable

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared …

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Easy to read and digest

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Sign Up for Press Request Alerts for SEO benefits

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to …

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The best way to escape Google’s Penguin penalty

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The reason you want natural, helpful, informative …

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Understanding the rationale behind competitor analysis

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Missing title tags are problematic

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5 …

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Help potential customers make purchasing decisions

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other …

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Is the content ranking well for other keywords?

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order …

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