The most time consuming aspect is writing content

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Low-quality links can lead to a …

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A Crackdown on Low Quality Links

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. For good link …

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Link from the new post to a related post with a good CTA

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you …

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Understanding Your Audience and Finding Your Niche

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Use keywords wisely

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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Identify backlink opportunities

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A marketer who dives deep on this topic can find dozens of …

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Not all negative SEO attacks are readily noticeable

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared …

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Easy to read and digest

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Sign Up for Press Request Alerts for SEO benefits

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to …

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The best way to escape Google’s Penguin penalty

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The reason you want natural, helpful, informative …

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Understanding the rationale behind competitor analysis

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Missing title tags are problematic

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5 …

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Help potential customers make purchasing decisions

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other …

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Is the content ranking well for other keywords?

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order …

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Focus on ROI Instead of Keyword Rankings

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. The entire mentality of a search engine is to …

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Use Alt Tags Intelligently To Optimize Images

If you are focused on a local market, it is also important to get connected with local businesses and organizations. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this …

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Use Optimized Robots.txt

Google may penalize specific tactics, but they will never penalize quality. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Over the years, SEOs have become really good at understanding keyword intent and segmenting …

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Good Content + People Linking To It = High Rankings

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Talk to your customers

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Is a Link Exchange the way to go?

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A blog is one of the easiest ways to create a …

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Be ahead of the game in SEO

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The old saying that “life is a journey, not a destination” can also be applied to …

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Check Google Trends to see Search Volume Over Time

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An …

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Pay attention to the content’s structure

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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now and understand your audience

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense …

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What is the single best piece of SEO advice?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Every SERP is …

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SEO keyword research best practice

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them …

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