If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking.

Never back down from a challenge

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam.

Low Hanging Fruits (LHF)

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.

You have to start your SEO copywriting process here

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Ideally page titles should include the search term for which the website has been optimized. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. According to SEO Consultant, Gaz Hall: "You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates)."

Your meta description should include the long-tail keyword you are trying to rank for

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche.