A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. I’ve seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information.
Remember that plugins make the web go round
How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Google counts thousands of
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or something like that... as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them.
Random musings on LSI
Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. A good SEO specialist
knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Like all other third party tools, use it as a directional tool to monitor overall SEO progress. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs.
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Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Gaz Hall, from SEO Hull
, had the following to say: "Does longer content rank better in search? It sure does. "
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It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. Being The talk on Facebook is about Marketing Beverley
at the moment. at the top
of your game really pays in SEO marketing. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’.