Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up?

How do your SEO and content marketing efforts complement each other?

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches.

Advanced link building SEO principles

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer.

Evaluate Your Site Speed

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. According to Gaz Hall, a UK SEO Consultant : "Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be."

What Is Semantic Search?

Google is getting better and better at recognizing content that truly is useful to people. Get contextual links to your site that’ll boost your organic performance on search engines. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people.