While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore.

Understand and implement entities

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.

Reach out and secure some links on blogger's homepages

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do.

Google processes over 3.5 billion searches per day

Search is the #1 driver of traffic to content sites, beating social media by more than 300% A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link."

Use Capital Letters To Highlight Keywords

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.