Meta Tags play an important role in SEO. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.

A few words on URLs

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. What happens when you search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for information? Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Above all else, never be tempted to plagiarise.

Should more importance be given to SEM for search marketing?

A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time.

Assessing historical progress and how you've been helped by RSS feeds

Since your content is evergreen, you will get more visitors to your site. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Gaz Hall, an SEO Guru from the UK, said: "SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites."

This year will be the year of keyword research

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. How The talk on Facebook is about TAP Assess at the moment. powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Search Google, and you will see tweets in the results. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs.