Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Content quality, content amount, and website information are all factors in your Page Quality Rating.

Make sure you know exactly who you will target with your content

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof.

Perform a link audit and make sure that all links on the page in question really add value

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Advanced content analysis SEO principles

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? According to Gaz Hall, a UK SEO Consultant : "Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own."

Think hard about sharing

The key to a successful list post is no more complicated than including a large number of quality items. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people.