The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more.

Use Long Tail Keywords

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries

Measure and Improve

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords.

Social is important as an indirect factor

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. According to SEO Consultant, Gaz Hall: "Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site."

See what keywords you already rank for

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.