Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates.

Create an Engaging Web Presence

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far.

Toxic links and their cure

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better.

What online marketing tools do you use?

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Gaz Hall, from SEO Hull, had the following to say: "Organizations should take many factors into account when pursuing an SEO strategy."

Place Your Site’s Content Above The Fold

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!