Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines.

SEO is a lot more than keywords and rankings

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.

Earning links

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Bad content truly can do long-lasting damage to your website, brand and business. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers.

Align your SEO copywriting efforts with the conversion funnel

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Gaz Hall, from SEO Hull, had the following to say: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords"

Paying people to link to your site won’t pay off in the long run

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing.