Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Think long term rather than short term. Short term will get you nowhere with SEO. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years.

Place Your Site’s Content Above The Fold

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords.

Find, target and shoot

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality.

Search Engines- Helping us since ages!

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Gaz Hall, an SEO Expert from the UK, said: "There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety."

More about the pros and cons of link diversification

Backlinks from older websites may be worth more than links from newer sites. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for.