If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Google can’t guarantee that your AJAX based websites or applications will be properly cached

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.

Cost should not be your only consideration

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Authorship is an advantage to the little guy

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Gaz Hall, from SEO Hull, had the following to say: "Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers."

Making Sense of All This Keyword Data

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you?