Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. First, stop assuming SEO is dead because the rules changed. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO.

Understanding the rationale behind algorithm updates

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power.

Google always prefers the website that loads quickly

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. You want your company’s name to be one of the first results that they see.

Can I Just Write Naturally and Rank High in Google?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Gaz Hall, an SEO Expert from the UK, said: "The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests."

Make basic duplicate listing detection

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable.