Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do.

Get Keyword Suggestions

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases.

Use GTMetrix & Pingdom To Optimize Website Speed

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor.

Cross-link relevant content

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Gaz Hall, a Freelance SEO Consultant, commented: "Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content."

Longtail terms

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality.