Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

Find words within a Web address

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind.

Are Press Releases right for SEO?

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link.

Garner high-quality backlinks

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Gaz Hall, from SEO Hull, had the following to say: "You already know that a considerable amount of Internet traffic these days comes from mobile operating systems."

Google is looking at more than keyword usage

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.