The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google.

Use outbound link strategies

Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though.

Keeping Readers on the Page

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.

Don’t put all your eggs in Google’s basket

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. According to Gaz Hall, a UK SEO Consultant : "The convergence of SEO and content has been a driving force in marketing for the past few years."

Ensure your website looks the part and that it’s easy to use

Finding authoritative sites that’ll link back to your pages can be difficult. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better.