If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Search engine algorithms will continue to become more sophisticated. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.

How to promote your local business online

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Creating incredible content that people will want to share is still the best way to earn links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic.

The first choice should be keyword research

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.

Watch your grammar and spelling

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile."

Easy to read and digest

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant.